We are looking for a confident and creative Marketing Executive to build and grow a strong, recognisable personal brand within the finance space. The role goes beyond managing social media accounts. You will help shape the individual's online personality, content direction, and public presence, turning financial topics, personal perspectives, and everyday insights into engaging and relatable content.

Candidates should be prepared to share their personal social media accounts as part of the application process.

Key Responsibilities:

• Develop and execute the overall social media and personal branding strategy, building a consistent and recognisable online personality.
• Plan content calendars and generate fresh content ideas around finance, investment, insurance, lifestyle, personal perspectives, and relevant trends.
• Create and manage content across TikTok, Instagram, LinkedIn, Douyin, and Xiaohongshu.
• Write engaging English and Mandarin captions, scripts, hooks, and social media copy.
• Support the filming and production of short-form videos, including providing direction on presentation style, talking points, storytelling, and delivery.
• Perform graphic design and short-form video editing for social media content.
• Research trending topics, formats, sounds, creators, and conversations to identify relevant content opportunities.
• Monitor content performance and audience engagement, using insights to continuously improve content direction.

Requirements:

• Fluent in English with strong written and verbal communication skills for creating content.
• Hands-on experience in social media management, content creation, or personal branding.
• Familiar with key social platforms (TikTok, Instagram, Douyin, Xiaohongshu), including their different content styles, audiences, and trends.
• Must have personally built and maintained a public-facing social media presence or personal brand in any field, demonstrating the ability to create engaging content and develop an online identity.
• Confident, expressive, and comfortable communicating ideas through video, captions, visuals, and social content.
• Able to develop content ideas, write engaging captions, and perform graphic and short-form video editing.
• Experience in finance, investment, insurance, or financial education content is an advantage.

Apply with your resume and portfolio. Only shortlisted candidates will be contacted.