Social Media Marketing Executive

Company Overview

Our client is a Singapore-based F&B group behind a growing portfolio of distinctive restaurant concepts, offering dining experiences inspired by the vibrant flavours and cultures of Latin America and Spain. Led by experienced culinary professionals, the group focuses on combining authentic cuisine, strong brand identities, and memorable guest experiences across its establishments.

With multiple F&B concepts operating in Singapore, the company continues to grow its presence through new dining concepts, creative collaborations, and customer-focused initiatives. The team offers a dynamic and hands-on environment for individuals who are keen to gain exposure across F&B operations, branding, marketing, and hospitality.

Role Overview

We are seeking a creative and hands-on Social Media Marketing Executive to support marketing activities across the F&B brands and outlets. You will work with management and operations teams on campaigns, content creation, brand promotion and customer engagement across online and offline channels.This role is ideal for entry-level individuals seeking practical experience in social media, digital marketing, content creation and F&B brand management.

Key Responsibilities

Marketing Campaigns & Promotions

• Plan and execute campaigns, promotions, seasonal initiatives and sales-driving activities.
• Promote menu launches, festive campaigns, events and collaborations with outlet and operations teams.
• Support retention efforts, promotions, reviews, databases, email marketing and messaging campaigns.
• Work closely with and receive guidance from an experienced Fractional CMO.

Social Media & Content Creation

• Manage Instagram, TikTok, Facebook, and other relevant platforms, including content planning, posting and engagement.
• Plan and maintain social media and marketing content calendars and storyboarding concepts for events and campaigns.
• Create engaging marketing content including photos, short-form videos, captions, promotional materials and in-store collaterals (EDMs, etc.).
• Maintain customer engagement and respond or coordinate responses to comments, messages, and online interactions where required.
• Stay updated on social media trends, content formats, and platform developments relevant to F&B audiences.

Digital Marketing & Performance Tracking

• Support digital advertising and track reach, engagement, enquiries, conversions and ad spend.
• Monitor key marketing metrics including reach, engagement, enquiries, conversions, and advertising spend.
• Prepare basic campaign and performance reports to evaluate marketing effectiveness.

Brand, Partnerships & Marketing Operations

• Coordinate with vendors and external partners including PR agencies and Photography / Videography agencies.
• Conduct basic market and competitor research to identify trends, customer preferences and brand opportunities.
• Improve marketing processes using digital tools, templates and automation.
• Support media buying and paid advertising activities across various platforms.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Mass Communications, Digital Marketing, or a related discipline.
• Entry-level individuals are welcome to apply.
• Familiarity with the various social media platforms including: Instagram, TikTok, Facebook, etc.
• Comfortable using Canva, CapCut or similar content creation tools for simple visual and short-form video content.
• Good written and verbal communication skills, with the ability to write clear and engaging marketing copy.
• Proactive, creative, organised, adaptable and willing to learn in a fast-paced F&B environment.
• Able to manage multiple campaigns and deadlines.
• Basic knowledge of digital advertising, analytics or marketing automation is an advantage; training is provided.

What You Will Gain

• Hands-on experience managing marketing across multiple F&B brands and outlets.
• Practical exposure to social media management, content creation, digital advertising and campaign execution.
• Experience supporting promotions, product launches, seasonal campaigns, and other revenue-generating initiatives.
• Practical experience using marketing data and performance metrics to evaluate and improve marketing performance and campaigns.
• Opportunities to develop skills across Digital Marketing, Brand Management, Growth Marketing or Marketing Automation.

Working Hours: Monday to Friday, 9am to 6pm *Working hours and days might defer during event periods (might be expected to work over weekends &/or PH). You will be compensated with off days.

Only shortlisted candidates will be contacted.