The Digital Buyer will be responsible for planning, executing, and optimising paid advertising campaigns across Meta, TikTok, and Xiaohongshu (Little Red Book). The ideal candidate has a strong grasp of beauty and lifestyle audiences, understands performance marketing metrics, and can translate creative visuals into measurable conversions.

This opportunity is open to candidates based in Singapore or those seeking to work remotely.

Key Responsibilities

• Plan and execute paid media campaigns across Meta, TikTok, and Xiaohongshu to drive brand awareness, clinic traffic, and lead generation.
• Optimise ad performance through data-driven decisions — analyzing results, adjusting targeting, creative, and bidding strategies to meet CPL/ROAS goals.
• Develop platform-specific strategies to reach beauty-interested audiences and convert them into consultations or appointments.
• Collaborate with design and content teams to ensure ad creatives reflect brand aesthetics and resonate with target segments.
• Monitor and report campaign performance, producing clear insights and actionable recommendations for continuous improvement.
• Stay informed of beauty industry trends, competitor activities, and algorithm updates across all platforms to ensure campaigns remain relevant and effective.
• Manage campaign budgets efficiently, balancing performance and cost while maximizing ROI.
• Support influencer or KOL collaborations on TikTok and Xiaohongshu to amplify brand reach.

Requirements

• Diploma or Degree in Marketing, Communications, or related field.
• 2–4 years of hands-on experience managing paid ads on Meta, TikTok, and/or Xiaohongshu (experience in beauty, aesthetics, or lifestyle brands preferred).
• Strong analytical mindset — confident interpreting campaign data, A/B test results, and performance dashboards.
• Familiar with pixel installation, audience segmentation, conversion tracking, and retargeting strategies.
• Ability to craft compelling ad copies and visuals that align with brand tone and medical-aesthetic positioning.
• Proficiency in English, Mandarin Proficiency is a plus (for campaign copywriting, audience engagement, and Xiaohongshu content coordination).

Preferred Attributes

• Passionate about the beauty, skincare, and aesthetics industry.
• Able to balance creativity with performance-driven results.
• Resourceful, agile, and comfortable in a fast-paced digital marketing environment.
• Strong communication skills to collaborate effectively with marketing, design, and operations teams.

What You’ll Gain

• Opportunity to shape the clinic’s digital advertising strategy and brand presence across Asia’s fastest-growing beauty platforms.
• Exposure to multi-channel marketing initiatives, influencer partnerships, and aesthetic campaign analytics.
• Competitive salary with attractive incentives tied to campaign performance.
• Supportive and collaborative environment that values innovation and results.