SIM Global Education x WorkJoy Accelarator Programme
(For International Graduates)
Graduated in 2024 or later and looking for your next move?
WorkJoy has partnered with SIMGE to place graduates like you with employers who genuinely support remote and hybrid work, giving you the flexibility and autonomy to build your career!
Company Overview
Our client is a Singapore-based financial advisory group specialising in life insurance, investment, and wealth management solutions.
Role Overview
We are looking for a creative, hands-on Social Media Marketing Executive to drive social media, content creation, personal branding and digital marketing initiatives. You will work closely with multiple leaders to develop engaging content tailored to their individual brands, manage marketing campaigns and generate meaningful business results.
This role is ideal for someone who enjoys combining content strategy, filming, video editing and digital marketing, and is confident in managing projects from concept to execution.
Key Responsibilities:
Social Media & Content Strategy
- Develop and execute social media strategies across Instagram, Facebook, TikTok, LinkedIn, Douyin and Xiaohongshu.
- Plan monthly content calendars aligned with business objectives, campaigns and individual leaders' personal branding needs.
- Collaborate with leaders to brainstorm content ideas, understand their audiences and adapt messaging, tone and visual styles accordingly.
- Monitor social media trends, identify content opportunities and recommend improvements based on performance.
Content Creation & Video Production
- Conceptualise, film and edit engaging short-form videos, reels and social media content.
- Handle basic photography and videography for marketing activities, events and campaigns.
- Produce videos with subtitles, captions, graphics, music and transitions, alongside marketing visuals, EDMs and promotional materials using Canva, CapCut, Adobe or equivalent tools.
- Work with the Social Media Content Assistant to ensure timely content production and publishing.
Digital Marketing, Lead Generation & Events
- Plan and execute digital campaigns to drive brand awareness, engagement, enquiries and leads.
- Support lead generation for recruitment, seminars, webinars, workshops, events and other business initiatives.
- Develop and manage EDM/email marketing campaigns and assist with paid advertising across Meta, Google and other relevant channels.
- Create event promotional materials, coordinate marketing timelines and support filming, photography and content creation when required.
Stakeholder Management & Marketing Performance
- Build strong relationships with leaders, proactively gather content requirements and recommend marketing approaches suited to their audiences and objectives.
- Coordinate filming schedules, approvals, publishing timelines and multiple marketing projects.
- Maintain marketing calendars and track campaign performance, including reach, engagement, leads and conversions.
- Prepare performance reports for management and recommend improvements to lead quality, conversions and overall campaign effectiveness.
Requirements:
- Diploma or Degree in Marketing, Digital Marketing, Communications, Mass Communications or a related field.
- 1-3 years of relevant experience in digital marketing, social media management or content creation.
- Strong hands-on skills in content creation, filming, short-form video editing and graphic design using tools such as Canva, CapCut or Adobe.
- Experience managing social media platforms, including Instagram, Facebook, TikTok, LinkedIn or Xiaohongshu.
- Proficient in English and Mandarin to communicate effectively with Mandarin-speaking leaders and audiences.
- Creative, proactive and commercially minded, with strong communication, stakeholder management and organisational skills.
- Able to work independently, adapt to different personalities and branding styles, manage multiple deadlines and take ownership of projects from concept to execution.
Added Advantages:
- Experience in lead generation, Meta Ads, Google Ads or other digital advertising platforms.
- Prior experience in the financial services or insurance industry.
Salary range: Singapore Dollars $800-1,200/month (negotiable)
How to Apply
📩 Send your resume to: [email protected] cc [email protected]
Title: [Social Marketing Executive] - Name
Apply with your resume and portfolio, including examples of social media content, videos or marketing campaigns you have worked on.