Company Overview

Our client is an established signage company providing signage solutions to corporate clients across Singapore. As the business expands, they are looking for a Social Media Executive to grow their social media presence, engage potential customers, and generate business enquiries.

Role Overview

You will plan and manage social media activities across Facebook, Instagram, TikTok, and LinkedIn. This role focuses on creating engaging content, showcasing completed projects, and turning audience interest into qualified leads.

Key Responsibilities

Social Media Strategy & Campaigns

• Plan and execute social media strategies to increase brand awareness and generate leads.
• Develop platform-specific campaigns to promote signage solutions and reach potential corporate customers.
• Maintain a content calendar to ensure regular and timely posting.
• Research relevant trends, competitor activities, and content opportunities.

Content Creation & Publishing

• Create engaging captions, graphics, photo posts, and short videos for social media.
• Capture photos and videos of completed projects, production processes, and installation activities.
• Turn project highlights and customer success stories into content that demonstrates the company’s capabilities.
• Schedule and publish content while maintaining consistent brand messaging and visual presentation.

Community Engagement & Lead Generation

• Monitor and respond to comments, messages, and social media enquiries professionally.
• Engage with relevant businesses and online communities to expand reach.
• Identify potential customer enquiries and coordinate with the sales team for follow-up.
• Support targeted social media advertising campaigns to attract relevant audiences.

Performance Tracking

• Monitor reach, engagement, follower growth, and enquiries generated through social media.
• Prepare regular performance updates and recommend ways to improve results.
• Test different content formats, posting times, and campaign approaches to improve engagement and lead quality.

Requirements

• Relevant experience in social media management, content creation, or digital marketing.
• Familiarity with Facebook, Instagram, TikTok, and LinkedIn for business use.
• Ability to write clear, engaging captions and adapt content for different platforms.
• Basic photography, videography, and short-form video editing skills.
• Proficiency in content creation tools such as Canva or CapCut.
• Familiarity with social media scheduling tools, platform analytics, and advertising tools would be an advantage.
• Creative, organised, and proactive, with the ability to manage content deadlines.
• Strong communication skills and the ability to handle online enquiries professionally.
• Experience in B2B marketing, signage, printing, or related industries would be an advantage.

Working Hours: Monday–Friday, 9am–6pm; Saturday, 9am–1pm when required.

Only shortlisted candidates will be contacted.